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20 studies conducted finding links to ovarian cancer users 30% more likely to develop cancer Johnson & Johnson’s® Baby Powder has been popular over the years as a reliable product for both babies and women. Talcum powder is the focus of cancer lawsuits because of its brand recognition, long use and marketing specifically for “feminine hygiene” uses. The World Health Organization classifies the genital use of talcum-based body powder as possibly carcinogenic to humans. Based on numerous additional studies involving thousands of individuals, women who used talcum products are 30% more likely to develop ovarian cancer.

The company continued marketing body powder products despite knowing about the research on a possible connection between talcum powder and cancer. Their most popular slogan remained “a sprinkle a day keeps odor away” even when they had the research. Other companies have also been at fault in some lawsuits, including Whittaker, Clark & Daniels® and Cashmere Boutique by Colgate-Palmolive®.